Randy West | Writing Portfolio

Internal & External Communications Specialist
Marketing Communications | Change Management Communications | Content Writing & Copywriting

Analytical and AI-savvy communications strategist skilled in shaping corporate brands and driving transformative organizational change for top-tier organizations.

Proven track record of leading communications strategy development and execution to drive measurable success at the enterprise level. Keen journalistic acumen, excelling in persuasive content writing and copywriting for diverse audiences.

Proficient in project management, stakeholder engagement, and message development across multiple channels.

Adept in employing AI tools for text and video enhancement and optimization, maximizing reach, impact, and SEO.

Founder / Facilitator: LinkedIn Group, AI-Optimized Marketing, Communications and Content Creation.

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LinkedIn | Testimonials

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Syndicated Article for GovTech.com

Feature on how client's technology solution allows educational institutions to overcome their growing communication challenges

LinkedIn Leadership Series: Content Strategy & Optimization

Invitation-only industry expertise provided for a collaborative, AI-powered article on best practices in content strategy

Tips for Assessing Tools & Plaforms for AI-driven Communications

Targeted social media engagement to advance thought leadership via immediate-value content to segmented audiences

Augmented AI: Content Writers' Friend or Foe?

Post to stimulate discussion over the question as to whether AI will ultimately empower or replace digital content creators

AI & Quantum Computing: the Next Technology Revolution?

News-style post on a quantum computing milestone with major implications for AI and machine learning

Visual Storytelling: Nonprofit Branding & Fundraising

Long-form copy with personal photos to generate support for a notoriously "tough sell": general operating expenses

Thought Leadership: Internal & Change Communications

Actionable advice to mitigate lesser-known (but potentially serious) risks to internal / change communications programs

B2B Co-Marketing: IT & Cybersecurity

Media release announcing an innovative joint venture between two IT firms to address a pervasive business challenge

B2B Messaging, Branding & Marketing: IT & Cybersecurity

Website content highlighting the variety and significance of assessments as part of a robust, security-first IT strategy

Website Content Creation

Website content for a firm specializing in integrated communications, marketing, and public relations solutions

B2B Branding & Marketing Communications: Tech Startup

One-pager designed to concisely translate the key messaging of a tech startup to non-technical decision-makers

LinkedIn Leadership Series: Content Design & Development

Invitation-only industry expertise

LinkedIn Leadership Series: Copywriting

Invitation-only industry expertise

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