Copywriting - Randy West | Communication Specialist

Copywriting

Global Intranet Site • October 2023

Internal / OCM Communications: Cloud Migration / IT Transformation

Interim landing page to promote a new OCM framework and enterprise support function for an extremely complex global migration to Microsoft 365 / O365

Thought Leadership: Digital Content Strategy & Optimization

Invitation-only industry expertise provided for a collaborative, AI-powered LinkedIn article on best practices in content strategy

B2B Branding & Marketing: AI / Tech Startup

One-pager designed to concisely translate the key messaging of a tech startup to knowledgeable but non-technical decision-makers

Thought Leadership: Internal & Change Communications

Actionable advice to mitigate lesser-known (but potentially serious) risks to internal / change communications programs

B2B Content Strategy & SEO: Cloud / Cybersecurity

Website content developed as part of broader, integrated content strategy to boost a Microsoft Partner's rank within Google's E-E-A-T framework

LinkedIn Leadership Series: Copywriting

Invitation-only industry expertise

Augmented AI: Content Writers' Friend or Foe?

Post to stimulate discussion over the question as to whether AI will ultimately empower or replace digital content creators

Tips for Assessing Tools & Plaforms for AI-driven Communications

Targeted social media engagement to advance thought leadership via immediate-value content to segmented audiences